Everything is social these days—we play games with total strangers online, we post vacation photos on every social media platform under the sun so that our friends can comment, and we check forums and reviews before splurging on a particular smartphone model. Even activities that used to be solitary—jogging for instance—have been given a social layer; now apps let us compare our mileage with other runners.
The power of social media is even more pervasive in online shopping. How many times have we bought something just because we saw it featured in a blog somewhere last week, or overheard friends discussing about it on Facebook? We may not be aware of it, but a big deal of our purchases (whether online or from physical retail stores) are influenced by the social media we frequent.
Now, social wouldn’t be where it is if it wasn’t for the instant gratification we get from our mobiles. Whether it is posting pictures of your dinner or a new outfit on WeChat moments or being social through mobile apps, social and mobile are more connected than ever!
Just ask the Chinese—social media plays a big part on how they spend their money and mobile has increasingly become the “how” when it comes to online purchases.
What’s So Special About E-commerce in China?
Alibaba founder Jack Ma
It’s a different crowd in China, far different from Western s